{"product_id":"pride-rhino-organic-cotton-briefs","title":"Brief | Wilde Mode X Matthew Hare | Pride Rhino | Organic Cotton","description":"\u003cp\u003e\u003cstrong\u003ePride Rhino Organic Cotton Briefs — queer history-inspired underwear for men, women, and non-binary bodies, handmade to order in the UK.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePart of the Wilde Mode Pride 2025 collaboration series with trans artist \u003cstrong\u003eMatthew Hare\u003c\/strong\u003e — a bold and tender design celebrating queerness, identity, and the quiet strength of rhinos. Matthew’s playful illustration style brings loving rhino couples, Pride colours, and joyful queer symbolism to life in a design that’s as empowering as it is comfortable.\u003c\/p\u003e\n\n\u003ch2\u003eWhy the Rhino?\u003c\/h2\u003e\n\u003cp\u003eIn queer history, the purple rhino emerged in the 1970s as one of the early symbols of the LGBTQ+ rights movement — chosen for being misunderstood, strong, and peaceful unless provoked. The rhino came to represent queer resilience, individuality, and quiet power. This collaboration celebrates that history and brings it into a joyful, wearable design for Pride and beyond.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003ePride Rhino print by trans artist Matthew Hare — queer history on your knickers\u003c\/li\u003e\n\u003cli\u003e95% organic cotton (Oeko-Tex Standard 100) + 5% spandex for stretch\u003c\/li\u003e\n\u003cli\u003eSoft, fabric waistband — no harsh elastic, gentle against the skin\u003c\/li\u003e\n\u003cli\u003eSensory-friendly — no itchy seams or scratchy labels\u003c\/li\u003e\n\u003cli\u003eBreathable cotton gusset — designed for all-day comfort\u003c\/li\u003e\n\u003cli\u003eSmooth overlocked seams — soft against the skin, built to last\u003c\/li\u003e\n\u003cli\u003eGreat for size fluctuations — ideal if you experience bloating, chronic illness, or body changes day to day\u003c\/li\u003e\n\u003cli\u003e5 styles: Midi Brief, Full Brief, Hipster Brief, Thong \u0026amp; Pouched Brief\u003c\/li\u003e\n\u003cli\u003eInclusive sizing — Small (UK 4\/6) to 10XL (UK 52\/54)\u003c\/li\u003e\n\u003cli\u003eHandmade to order in the UK — less waste, made just for you\u003c\/li\u003e\n\u003cli\u003eMachine wash 30°C, tumble dry low\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSize Guide\u003c\/h2\u003e\n\u003cp\u003ePlease check our size guide before ordering as our garments are made to our own unique patterns. 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